Flash Keyring Drive Application

Title: IS-F Come Play Invitation
Client: Lexus of Brighton

Starting as a standard printed invitation, Lexus of Brighton decided to give this invite some personality and interactivity.

The invitation arrived to select clients on a Flash keyring drive. As soon as it was inserted into a PC the invitation came to life.

A 3D light beam was created, sweeping from behind the car and zooming toward camera as animated text offered clients to... COME PLAY.

It also allowed clients to book in a time to test drive the new IS-F and check out it's stats online.